Enterprise vision: committed to the deep development and application of Marine life, to become the world's most outstanding Marine biological products enterprises.
Enterprise Mission: utilize Marine resources for the benefit of human health.
Development philosophy: keep pace with The Times, surpass innovation, enrich employees and contribute to society.
Development goal: create international famous brand, build world class enterprise.
Rules for business: Integrity first, win by quality, bright moon seek common development with you.
Corporate philosophy: pursue excellence, create with diligence.
Enterprise style: quick response, prompt action.
Enterprise concept: honesty harmony tolerance positive.

Product concept: condensed natural, create healthy.